Prior Group - Russia - New Zealand - Новая Зеландия - Россия

Public Relations

The story New Zealand business people build and tell in Russia/CIS is as important as the company they keep there, and the company they are seen to keep.  If you associate with one group of business people, for example, you may find yourselves unable to associate with other business groups because their relations are frictional.

Prior Group offers its New Zealand clients public and media relations expertise in many areas including product public relations, financial public relations, and crisis public relations. We have that fundamental skill in PR which is the ability to build and tell a good story.

Prior Group services include assistance with:

•    Press releases, case studies, articles
•    Media events – roundtables, press conferences, media events
•    Proactive media outreach including story identification
•    Product launches/product review programs
•    Awards programs
•    Trade show support

 

Be ready for loquacity, you may need it. If you have somebody on your side with the gift of the gab (if it’s not your leader) they should get the floor at some stage: Russians love long speeches.
STUART PRIOR, New Zealand Ambassador to Russia, 2003-2006
 


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Russia - New Zealand Video

To see the video of Stuart Prior, Prior Group Chairman, talking to National Business Review about Russia - New Zealand business opportunities please go to

http://www.nbr.co.nz/nbr-video/stuart-prior

Russia - New Zealand Facts

In 2008 at one stage New Zealand became the largest beef importer to the US. That happened because traditional suppliers of meat to the US such as Australian companies and domestic US companies switched to the Russian market which was paying more. Russia is the world’s major meat importer (nearly 60% of required demand annually). This will not change for the foreseeable future as domestic producers are not able to satisfy the emerging Russian market. No New Zealand efforts are being made to market high-quality New Zealand meat and meat products in Russia.

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Currency Rate

August 2010

1 NZD = 21.55 RUB

www.reuters.com

Russia - New Zealand Events

September 2010

1814 Russian expedition into Pacific discovers Suvorov (Suwarrow) atoll (Cook Islands): name given after Russian vessel Suvorov

1926 Russian and world known opera bass singer Feodor Shalyapin (Chaliapine) Tour in New Zealand

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